Multicultural Areas and Shopping Districts Offering Hallyu Experiences
여행 정보 요약

Subway Line 2, 4 or 5

Dongdaemun History and Culture Park Station

Dongdaemun Design Plaza_DDP

EXIT 1 or 2 -> DDP entrance


See unique and original designs and exhibitions in a space that exclaims “DREAM! DESIGN! PLAY!” The building was designed to look like a spaceship that landed in the middle of Seoul. The design and structure, especially the caved stairway, are so interesting and unique that architectural tours are offered, and the LED rose garden that lights up at night is also very attractive. 

281 Eulji-ro, Jung-gu, Seoul
Website (ENG) Tel 02-2153-0000

Enjoy the Nightscape of DDP While Tasting Delicious Food at a Night Market

You can enjoy DJ performances and fashion shows under the glamorous night sky at the DDP, or sing and dance to the busking performances and try out the delicious menus of the food trucks at the night market.


* DDP Youth Runway Market
Spacce Dongdaemun Design Plaza (DDP) Hours Fri & Sat 18:00 – 23:00 (Every April – October)

* Seoul Bamdokkaebi Night Market - Website  


Dongdaemun Fashion Town

EXIT 13 or 14 -> Fashion Town


This is Korea’s fashion headquarter where the trendiest and hottest items can be seen and purchased. One of the best features of Dongdaemun Fashion Town is the night shopping. Most department stores like Doota Mall and Migliore are open until 5 in the morning, and Doota Duty Free is open until 12am. 

Website (Korean only)

Subway Line 1

Jongno 5(o)ga Station


Gwangjang Market

EXIT 7 -> 40m | 1 minute


This more than 100 years old traditional market is a haven for vintage lovers. It carries imported vintage clothing, hanbok (traditional clothing), and much more. Interestingly, the market is more popular for its mayak gimbap (literally “drug gimbap” because theyre so good they're addictive) and bindaetteok (mung bean pancakes). And recently, visitors are also trying yukhoe (beef tartare). 

88 Changgyeonggung-ro, Jongno-gu, Seoul 
Hours 09:00 – 18:00 (Gourmand Alley until 23:00) Closed Sundays
Buchon Yukhoe, introduced in the 2019 Michelin Guide Seoul
Address 200-12 Jong-ro, Jongno-gu, Seoul Website (Korean only) Hours 09:00 – 23:00 (Sundays until 22:00) Closed 2nd & 4th Sunday of month and Seollal & Chuseok holidays

Subway Line 6

Itaewon Station


EXIT 1, 2, 3 or 4 -> Main intersection


The diversity of Itaewon can be seen in the people, fashion, food, cultures and more. The back alleys of Hamilton Hotel are lined with unique and exotic restaurants, cafés and bars that even famous Korean celebrities frequent. The Itaewon Global Village Festival held every October, heats up the streets with parades and K-pop concerts. 

Itaewon Global Village Festival
Tel. 02-797-7319 (Every mid-October)

Subway Line 6

Noksapyeong Station

Gyeongnidan-gil Street

EXIT 2 -> 320m | 5 minutes 


Stretching all the way to Namsan Park, this street is a “hot place” dotted with many cozy and unique restaurants, cafés, pubs, and shops. Especially popular is the Chang Jinwoo Alley, a cluster of more than ten restaurants operated by Chang, a well-known Korean photographer. The carefree atmosphere attracts huge crowds to the area. 


Subway Line 4 or 6

Samgakji Station

War Memorial of Korea

EXIT 12 -> 130m | 2 minutes


This museum exhibits the painful history of the Korean War. The outdoor exhibit includes military aircrafts, tanks and other weaponry. It also stages various military performances such as traditional martial arts, marching, and band performances.


Address 29 Itaewon-ro, Yongsan-gu, Seoul Fee Free Website (ENG)  Tel 02-709-3139
Hours 09:30 – 18:00 (last admission at 17:30) Closed Mondays

Subway Line 4 or Gyeongui Jungang Line
Ichon Station


National Museum of Korea

Inchon Stn. EXIT 2 -> 320m | 5 minutes


This world-class museum of Korea is directly connected to the subway station by a moving walk. It would probably take days to see its entire collection, which consists of more than 330,000 national relics. In addition, right next door is the National Hangeul Museum, which displays and exhibits the world’s most scientific writing system, hangeul (Korean writing system). 

Address 137 Seobinggo-ro, Yongsan-gu, Seoul Fee Free
Website (ENG) Tel 02-2077-9000
Hours Mon, Tue, Thu & Fri 10:00 – 18:00 | Wed & Sat 10:00 – 21:00 | Sun & holidays 10:00 – 19:00 *Closed Jan 1, and Seollal and Chuseok holidays

National Hangeul Museum
Address 139 Seobinggo-ro, Yongsan-gu, Seoul Website (ENG) Tel 02-2124-6200 Fee Free (except select exhibits)
Hours Mon – Fri, Sun & holidays 10:00 – 18:00 | Sat & last Wed of month 10:00 – 21:00 
Closed Jan 1, and Seollal and Chuseok holidays

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